Seattle Design Festival: BALANCE
A fluid and active festival theme wordmark to honor the Seattle Design Festival breaking free of its logo-frame convention. Instead, SDF logo completes the fourth corner. Faded corner brackets suggest where the frame had been.
In a concept phase animation, the coral-aqua gradient swirls as it seeks equilibrium.
Screen printed tees at the Festival launch party clothed Festival volunteers (and balloons) in brand-colored unity.
Wayfinding throughout Lake Union Park meant affordable banners to lead between large-scale installations and chalk sidewalk stencils.