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art direction — graphic design


Seattle Design Festival: BALANCE


Seattle Design Festival: BALANCE asks how can design foster greater equilibrium within ourselves and with the natural world to restore balance?

A fluid and active festival theme wordmark to honor the Seattle Design Festival breaking free of its logo-frame convention. Instead, SDF logo completes the fourth corner. Faded corner brackets suggest where the frame had been.

In a concept phase animation, the coral-aqua gradient swirls as it seeks equilibrium.

Screen printed tees at the Festival launch party clothed Festival volunteers (and balloons) in brand-colored unity.

Wayfinding throughout Lake Union Park meant affordable banners to lead between large-scale installations and chalk sidewalk stencils.

Annual Festival Brand Identity
Graphic Design
Wayfinding